"Ei(n)s with nature": Trimarca creates action for Hotel Saratz
One with nature or simply an ice cream from nature? With a play on words, the Trimarca agency wants to get to the heart of what makes the Hotel Saratz in Pontresina attractive this summer.
This summer, guests at the Hotel Saratz will receive a cool summer ice cream as a welcome drink alongside their prosecco. The worlds merge at the Engadine Superior Hotel: Nature and pleasure. This is precisely the aim of the current summer campaign under the motto "Eins with nature", which should make you want to spend your vacations at 1800 meters at the highest and heated outdoor pool in Engadin.
The Trimarca agency shows different perspectives through mailings, e-panels and e-boards in all major cities in Switzerland, on social media, in the packaging design for the fine natural ice cream, on T-shirts for employees and also through a glacé bicycle. This is how guests are to experience "nature at its finest.
Trimarca think big, so #ThinkPig. Because "eggns with nature" should not remain a one-off campaign, but be part of a larger whole. Trimarca owner Martin Hilzinger explains "The summer campaign for the Saratz Pontresina is part of the overall strategy. We always launch and position the house differently with the theme of nature."
Responsible at Hotel Saratz Pontresina: Yvonne Urban (Host & Head of Marketing), Christina Hanna (Content Manager). Responsible at Trimarca AG: Martin Hilzinger (strategy & concept), Vera Fetz (project management), Bianca Straub (concept & text), Stefanie Bär and Jani Bernardo (design). Responsible at Rob Nicolas: Rahel Egli (Digital Marketing Strategy), Michèle Uster (Digital Advertising), Jasmin Suter (Social Media).
