Branders brings Sprüngli's Easter campaign into the living room

For the current Easter subjects of Confiserie Sprüngli, the Zurich agency Branders has reinterpreted the Easter tradition.


For over 185 years, Confiserie Sprüngli has been known for its Easter classics. True to the guiding idea "Where Easter is at home," Branders has designed a new look for this year's Easter campaign. The imagery is taken from the skin chocolatier's retail stores into a classic European living room. Just like Confiserie Sprüngli's Easter creations, the homely atmosphere is intended to convey tradition with a touch of elegance, freshness and modernity.

The Easter subjects will be used wherever the Easter creations are presented - from the Sprüngli website to printed brochures in retail stores, from digital ads to the skin chocolatier's social channels.

Responsible at Confiserie Sprüngli: Yumy Pham (Head of Marketing), Bianca Sameli (Project Management, PR & Content Manager), Julia Stöckli (Head of Communications). Responsible at Branders: René Allemann (CEO & Creative Director), Marisa Güntlisberger (Director Omnichannel Experience), Sarah Hepp (Senior Brand Designer), Palma Manco (Senior Brand Designer). Responsible at Visual Eyes: Katrin Lohmann (photo production); Oliver Rust, KO Photography (photographer); Marlise Isler (stylist).

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