By using emojis in its advertising, online insurance company Smile is setting itself apart from the otherwise very traditional industry. PAM, which as Smile's new agency is responsible for the creative budget (Werbewoche reported), continues to use this communication style, but in a more striking way and with entertaining statements.
The nationwide campaign can be seen on posters and digital outdoor screens as well as on megaposters, eboards, and escreens at train stations. Online, the subjects are used as banners on Internet portals and as animations set to music in pre-rolls and on social media.
Responsible at Smile: Pierangelo Campopiano (CEO), Joséphine Chamoulaud (Head Marketing and E-Commerce), Andreas Doulis (Project Manager Digital Marketing). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction); responsible at iundf Media Impact: Sandra Fehr (Managing Partner), Marcel Bieri (Senior Media Consultant).