The Aletsch Glacier is a sight of archaic beauty. But the largest glacier in the Alps is visibly affected by global warming. Since the turn of the millennium, its tongue has retreated by about a kilometer.
That's why VBZ and its lead agency Ruf Lanz are using the striking resemblance of the glacial medial moraines to a streetcar track to promote the switch to the climate-friendly streetcar.
The subject appears double-sided and full-page in 20 minutes, is in poster form on all streetcars and is also distributed via Twitter, Facebook and Instagram.
At the same time, it marks the start of a series of motifs and measures designed to show that using public transport in Zurich is not only easy on the nerves, but also on the climate.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). External partners: Michele Aschmann, Aschmann Klauser.