"Become a teacher" is the slogan of the current campaign for the PHGR, which includes four individual spots and one main spot in German, Romansh and Italian.
The everyday working life of teachers is extremely varied. These different tasks and challenges were taken up and staged by Pengworks. The result is four subjects that show teachers in various everyday situations. "Pengworks has skillfully brought this storyline to the point in five successful spots. Particularly valuable for us: The team behind the agency does not simply implement, but thinks along with us, contributes its own ideas and lives for the content itself," says Germaine Hiltbrunner, Head of Marketing and Communication at the PH Graubünden.
The aim of the campaign is to make young people aware of the teaching profession and to generate registrations for a taster day at the University of Teacher Education. The spots will be broadcast on all popular social media, such as Snapchat and Instagram.
Responsible at PH Graubünden: Germaine Hiltbrunner (Head of Marketing and Communication), Petra Seifert (Coordination) Responsible at Pengworks: Gianni Peng (overall responsibility / concept / art direction), Romano Thomann (camera) Dario Schmieder (editing, colorgrading & animation), Zsofia Marencsak (hair & make-up artist), Livia Solèr (hair & make-up artist), Anna Lena Delli Santi (storyboards). Production partner: Digital Sense (Media Planning Online), Miux (Graphics).