Local families, travel enthusiasts and globetrotters habitually plan their summer activities at the beginning of the year. In order to meet the needs of all those who attach particular importance to booking security and smooth vacation enjoyment in pandemic times, IST Coop 2022 is advertising with the claim "Simply book carefree".
With a media mix that includes a classic print campaign as well as social media and YouTube films, ITS Coop and Fünfstern want to get people in the mood for a "summer like back then" at the cold gray beginning of the year.
The campaign will be in operation in January and February 2022.
Responsible at ITS Coop Travel: Marcel Eisele (Head of Marketing and Sales). Responsible at Five Star: Gregor Fitz (CD/AD, text); Nissrin Asri (production); Olivia Nachbur-Beutler (consulting/strategy); Marcel Krebs (overall responsibility/media).