Wunderman Thompson again backs Nonna Maria for Citterio
Zurich agency Wunderman Thompson re-stages Citterio "campaign ambassador" Nonna Maria from the 2016 spots, serving up her salami wisdom with old-world freshness, focusing on sustainability, innovation and tradition.
Wunderman Thompson is the communicative mouthpiece for Citterio in Switzerland. After a campaign from five years ago, they pick up their self-confident protagonist again and create a sequel. Elegantly and modernly packaged, Nonna Maria once again shares her cutting-edge wisdom.
Five online and TV spots tell pointed stories in the style of the Last campaign. In her authoritative manner, Nonna Maria explains and evaluates current phenomena, such as cryptocurrency, work-out or the big questions of the younger generation. In the end, however, it's all about the sausage for the Nonna, and she recommends salami tactics and mortadella strategies for the problems of the youth.
In addition, sustainable production with the help of solar energy as well as appropriate husbandry and animal welfare are the focus of the humorous commercials. Spanning generations, Nonna Maria talks about the family tradition of the company and builds bridges to current issues such as the reduction of packaging materials.
The anecdotes combined with sustainable and social aspects are intended to paint a harmonious picture of a conscious, modern and high-quality traditional brand.
Responsible at Citterio: Alessandro Riva (Marketing Director), Matteo Gianellini (Marketing Manager), Pierre Anastasia (Sales Director). Responsible at Wunderman Thompson: Swen Morath (Co-CEO & Chief Creative Officer), Benjamin Franken (Creative Direction), Michael Gallmann, (Art Direction), Winfried Schneider, David Trueb (Text), Franziska Saxer, Stéphanie van Maanen, Anita Roll (Client Services). Responsible at ROSAS & CO FILMS AG: Nadia Rosasco (Producer), Zoran Bihać (Director)
