For the first time, the Basel-based jeweler, whose online store contains around 7,000 jewelry creations and watches, is communicating with a broad-based multichannel campaign implemented by Yuni Kommunikation and Steigertext.
The campaign celebrates the individuality of Seiler Juwelier's loyal customers: inspiring quotes are intended to express joie de vivre - and encourage them to show it. The measures are accompanied by the new corporate claim "Desirably different.
The campaign can currently be seen on various OOH surfaces in and around Basel, in selected print media, and digitally on various Swiss news portals. POS activities and posts on internal social media channels round off the communication mix.
Responsible at Seiler Jewelers: Alexander Seiler (Owner), Bianca Sawas (Marketing Manager). Responsible at yuni kommunikation: Carmen Baumgärtner (Creative Director) and Leila Merkofer (Art Director). Responsible at Steigertext: Tanja Steiger (Text & Concept).