TBWA\Zurich and Credit Suisse say what it's all about
After winning a multi-stage strategy and creation pitch, TBWA\Zürich is now responsible for Credit Suisse's current private banking campaign.
Under the communicative umbrella "That's what it's all about," the campaign will feature numerous measures both on and offline. The measures are intended to position Credit Suisse as a facilitator of individual life goals. TBWA\ and the bank do not remain on the surface, but ask the question "What is life really about?
"Private banking isn't just about accumulating wealth, it's about understanding exactly what they want to do with that wealth," explains Angelo Sciullo, Creative Director at TBWA\. "Most people have moments in life when you stop for a moment and ask yourself 'What are my priorities in life? What is really important to me?' That's exactly the kind of moments we want to create with this campaign."
Broad-based, long-term platform
The campaign is designed as a long-term platform to meet all the requirements of effective marketing communications. In addition to the image component, it also covers various product areas such as mortgages, investments, and wealth planning, and addresses not only the private banking target group but also more specific customer groups such as high-net-worth individuals (UHNWI).
The multi-stage campaign, which consists of an awareness, consideration and performance tier, will launch Monday - all with data-driven digital, social, TV, print and POS advertising segmented by target audience.
Responsible at Credit Suisse: Roman Reichelt (CMO), Dang Nguyen (Head Brand, Strategy & Advertising), David Schätti (Head Intiatives CH), Anja Herrmann, Susanne Bill, Simone Höller, Cyrill Steiner (Private Banking Advertising & Initiatives), Angelo Pellicorio, Marco Dalla Valle (Digital), Ray Immoos, Kristel Gschwend, Tanja Klotz (Media). Responsible at TBWA\: Manuel Wenzel, Angelo Sciullo, Katharina Binder, Gaston Filippo, Sarah Rüegger, Jonathan Grubenmann, Tom Kees, Domenico Catena (creation), Stephanie Trachsel (strategy), Marcel Mägerle (consulting). Implementation: Sebahat Film + Foto (Art Buying/FFF), Per Kasch (Photo & Video), Markenfilm Schweiz (Film Production) / Esteban (Director), Florian Studer (Producer), Mokoh Music (Music Production), Jingle Jungle (Recording Studio).
