Corpmedia and Washo stop overdosing
Zurich-based agency and production company Corpmedia has implemented TV and social media spots for Washo. The campaign can now be seen nationally.
The spots were intended to increase awareness of the detergent manufacturer. "The challenge was to peel out the direct customer benefits, condense them and get to the heart of the most important arguments," explains Timo Wäschle, owner and storytelling consultant at Corpmedia.
Compared to liquid detergents, Washo sheets provide a clean, eco-friendly wash cycle without spilling or overdosing.
The spots are distributed by AdManufaktur.
Responsible at Washo: Lukas Thoma (owner and managing director). Responsible at Corpmedia: Timo Wäschle (concept, text, voice), Michael Nyffenegger (animation). Responsible at Admanufaktur: Oliver Schibli (Director Business Development).
