"Unknown calls from afar" - Helvetas campaign awarded a prize
As part of SwissFundraisingDay, guests voted for the most creative fundraising campaign of 2020/2021 Among three nominees, the joint year-end campaign "The world is calling" by Helvetas and Ferris Bühler Communications came out on top.
The campaign wins the Swissfundraising Award Audience Award for the most creative action. It drew on the new normal created by the Corona pandemic and made digital proximity and solidarity possible despite social distancing. The Baden-based storytelling agency and the Swiss development organization created an emotional concept around real video calls from around the world, in which people affected by poverty tell their personal stories and ask viewers to support their peers during this challenging time.
Emotional video calls with personal stories
For the campaign, Helvetas and Ferris Bühler Communications produced emotional video calls with four protagonists. These were present in December 2020 in all public transport vehicles of the Zurich public transport company as well as with a versatile online campaign and a PR stunt on Bahnhofstrasse in Zurich.
"For us, it was very nice to implement an emotional campaign in which people in our partner countries themselves had their say. We are extremely pleased that we were able to convince both our donors and the audience at SwissFundraisingDay with positive, authentic stories," says Christina Meyer, Head Performance Marketing at Helvetas.
"Working with Helvetas was a heartfelt project because of the personal stories and emotional closeness, but the campaign was also particularly exciting strategically because we were able to fully exploit our core competencies of storytelling and content production. Accordingly, we are very happy that Helvetas won the award for the most creative fundraising campaign and proud to be part of this success," says Larissa Laudadio, Head of Creative and Content Production at Ferris Bühler Communications.
Responsible at Helvetas: Gabriella Brändli Ortiz (Performance Marketing Manager E-Mail and Automations); Monika Brunner (Co-Head Marketing & Fundraising); Kathrin Krämer (Online Editor), Carla Galliker {Performance Marketing Manager),; Monica Meuli (Marketing Manager Direct Mail); Christina Meyer (Performance & Campaign Manager), Petra Weber (Co-Head Marketing & Fundraising);
Matthias Herfeldt (Head Communications), Katrin Hafner (Media Relations Coordinator). Responsible at Ferris Bühler Communications: Annina Steffen (Head of Business Development), Olga Cudakova (Art Director); Larissa Laudadio (Head of Creative & Content Production). Video and photo productions: freshcom GmbH, Tyro Media Group GmbH
