Thjnk Zurich implements new brand identity for Edelweiss
Zurich-based agency Thjnk has created a new brand identity for Edelweiss with the claim "Leave. Love." As part of the new look, the follow-up campaign to the Effie Silver winner "Been there. Done that." was launched.
Sometimes you have to go away first to appreciate what you have at home. Perhaps that's one of the reasons why traveling is so popular with the Swiss. When you travel, you always leave something familiar behind in order to get to know something new - a new country, a new language, a new culture.
From this insight, Thjnk Zurich developed the new brand identity for Edelweiss. At a time when people's wanderlust has increased significantly due to major individual restrictions, the new mechanic "Leave. Love." should inspire people to dream.
"Edelweiss has been consistently pursuing a premium leisure approach for a few years now," says Yves Rückert, Head of Brand Management and Marketing Communications at Edelweiss. "With us, guests discover the most beautiful sides of the world, and the Grandezza images impressively underscore this promise."
The current campaign can be seen in ten different advertising formats, from billboards at Zurich Airport, print and social media channels to commercial breaks on TV and in open-air cinemas.
Responsible at Edelweiss: Bernd Bauer (Chief Executive Officer), Patrick Heymann (Chief Commercial Officer), Yves Rückert (Head of Brand Management and Marketing Communications ) Monika Blaser (Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Tom Zürcher (Text), Michael Rottmann (Art Direction), Gianluca Spezzacatena (Polygraphy), Andrea Bison (GF Consulting), Marie Vuilleumier, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Plan B (film production), N c ag (image editing).
