In Flagranti puts Biel in the ice age
The 2021/22 ice hockey season starts at the beginning of September. To ensure that Biel and the surrounding area get up to the right operating temperature, In Flagranti is moving the city into ice time for EHC Biel.
EHC Biel enjoys a high reputation in the catchment area around the metropolis on the shores of Lake Constance. Large sections of the population and the business community identify with the EHCB and see the club as an ambassador for the entire region. For them, the ice hockey club is more than just a team.
In order to get the population hot for the new ice hockey season already in the middle of summer, the city will be wrapped in a bone-chilling ice age.
The teaser campaign is followed by an appeal to fans to secure season tickets for the home games. And to ensure that "all of Bienne" gets into the desired ice-time mood, various measures are being implemented. The campaign will run on local TV, radio, ePanels, posters, advertisements, bus backs, traffic boards and PassengerTV, all social media channels, plus web and app applications.
Responsible at EHC Biel: Daniel Villard (CEO), Thomas Burkhardt (Marketing Director), Amanda Winter (Communication Manager). Responsible agency: In flagrante delicto. Film production: Crunch. CGI implementation: Chemicalbox. Photographers: Stephan Boegli, Stefan Weber. Image processing: Patrick Salonen.
