Wirz relies on mental cinema for Suva
45,000 injuries are caused on Swiss soccer fields every year, and unfair behavior is involved in over a third of them. Suva is therefore launching a call for fair play with Wirz. The prevention campaign takes place primarily where behavioral changes are also triggered: in the mind.
Football is the most popular popular sport in Switzerland, but not the one for insurance companies. High injury rates regularly cause massive costs and physical suffering, not infrequently resulting in incapacity to work for several months. One of the main causes is the attitude of the players themselves: More than 30 percent of accidents are due to factors such as over-motivation, overestimating oneself, frustration, unnecessary harshness, etc. In other words, to unfair play.
The film for the "Play fair, not dangerous" campaign calls for more prudence by focusing not on the unsightly scenes on the football pitch itself, but on the reactions on the sidelines. Conceived by Wirz and produced by Stories with director Tobias Fueter, it leaves the visualization of the accident scenes entirely to the imagination of the viewer. In this way, the serious basic concern is to be combined with a light-footed implementation - in line with Suva's current communication strategy of conveying messages not with a threatening finger or the cudgel of emotion, but with humor and closeness to life.
The film will be shown in a 40-second version for cinema and TV, as well as various cutdowns for online channels. In addition, there will be communication measures for print and social media as well as campaigns on the soccer fields.
To take the prevention idea further and bring prevention in football even closer to the public, the Notch agency has also designed the digital "Fairplay Quiz" to extend the campaign. The questions in the quiz revolve around the topic of football.
Responsible at Suva: Gabriela Hübscher (Head of Communications); Raphael Ammann (Campaign Manager Football). Responsible at Wirz: Matthias Fürst, Fernando Perez, Thomas Kurzmeyer, Florian Siegrist, Jannic Mascello, Carmen Staehelin, Adrian Busse, Nicola Peter, Livio Dainese (Creation); Francesca Kleinstück (Storyline); Anina Eugster (xLab); Erasmo Palomba (agency producing); Petra Dreyfus, Simone Jehle, Larissa Braun (consulting); Urs Krucker (strategy); Thomas Peller, Corinne Räber, Eros Montagnani, Yussef Serrat, Sherif Ademi (media realization). Responsible at Stories AG (film production): Tobias Fueter (Director); Filip Zumbrunn (Director of Photography); Meret Früh (Line Producer); Arndt Wiegering (1st AD); Randy Looser & Joel Tweitmann (Art Directors); Alessandro Biffi (Edit); Nadir Mansouri // MOGRADE (Color Grading); Simon Graf (Sound); Spacetrain / Fabian Sturzenegger (music); Edoardo Moruzzi & Chenyi Yu (postproduction); Luca Brügger / Jingle Jungle (sound design & mix); Emilie Fischer (styling); Matteo Leone (makeup); Pierluigi Macor (photographer); DS Photographers (photo agency).
