Thjnk and Helsana start cooperation with an image campaign
Thjnk Zurich is Helsana's new lead agency. In a multi-stage pitch, the agency, which recently celebrated its fifth anniversary, was successful. Now the first jointly developed campaign "Long Live Life" is launched.
With its new campaign "Long Live Life," Helsana wants to celebrate the uniqueness of life and the value of health. The life-affirming messages are intended to inspire the population to embrace life with all its facets.
So TV commercials were developed that address two completely contrasting emotions: Laughing and crying. The films substantiate the health aspects of these emotions with scientific facts. Laughter, for example, stimulates blood circulation and boosts the immune system. Crying reduces stress hormones and strengthens social bonds.
A novelty here is that the spots are switched in tandem. The media duality illuminates the entire spectrum of our emotional world. Helsana's clear message: life is worth living. Every life. At any time.
The TV spots are flanked by digital advertising media such as online videos, animated banners and DOOH, as well as billboards.
Responsible at Helsana: Sandro Mannino (Head of Customers & Market), Melania Cabanas (Head of Marketing), Andrea Tschannen (Head of Strategy & Insights), Valerie Beck (Strategy & Insights), Monika Luck (Head of Customer Interaction & Campaign), Sabrina Molinari (Customer Interaction & Campaign), Leo Steffen (Design), Gabriela Braun (Content). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Raggio (Text), Gabriel Lagos (Art Direction), Gianluca Spezzacatena (Polygraphy), Andrea Bison (GF Consulting), Cornelia Nünlist (Consulting), Alexandra Niggeler (Agency Producing), Claudia Ziltener (Customer Experience), Gordon Nemitz (GF Strategy). External partners: Hauke Hilberg (Director and Motion Graphics), Daryl Hefti (Cinematography), Sandy Blum (Executive Producer), Paul Dehn (Producer), Stella Falderbaum (CZAR Postproduction), Marcelino Simon (Edit), Supreme (Music), Jingle Jungle (Sound Studio), Sven Jacobsen (Photography, Schierke Artists), Nu Projects (Photo Production), Sevengreen (Postproduction), Leila Fulford, Carolin Stass, Thomas Kambert (Mediaschneider).
