As part of the Olympic Games, Freundliche Grüsse created a very special subject for the Japanese soy sauce brand. A simple fabric ribbon turns the Kikkoman logo into a gold medal.
The striking motif can now be seen on posters and will be used for activations on social media during the Olympic Games, currently for an online competition. However, the striking implementation also extends beyond major sporting events.
Responsible at Delico (general agency Kikkoman):Kathrin Thalmann (Product Manager).Responsible at Friendly regards:Pascal Deville, Samuel Textor (overall responsibility), Norihito Iida (art direction/concept), Christian Stüdi (text/concept), Morris Lötscher, Simon Keller (social media), Sarah Winker (consulting).