Dynamite: anti-litter campaign for FGZ in two phases
The Zug-based agency Dynamite has been commissioned by the Familienheim-Genossenschaft Zürich (FGZ) to develop and implement another anti-litter poster campaign with two waves for the 2021 season. The aim is to draw attention to the litter issue in the parks and around the FGZ properties.
During the first wave from May to August, primarily young people form the target group. A survey conducted by FGZ among young adults showed that they want to be addressed in a targeted manner. The campaign should have an informative character and convey the content as creatively as possible. However, it should not point the threatening finger at them. Original key visuals should therefore be used to encourage young people to dispose of waste correctly.
In a second wave from September to October, older generations are also to be sensitized to the issue of litter - since littering is not only a phenomenon among the younger generation. The subjects are to focus on the topic of litter/littering in leisure time.
Responsible at FGZ: Carla Coester (Head of Social & Cooperative Culture, Member of the Executive Board). Responsible at Dynamite: Roger Bosshart (consulting), Ralitsa Ruseva (art direction), Urs Zwyssig (text), Fotosolar (photography), Sabine Flückiger (styling).
