KSP goes on television for Nahrin with Murmi Imfeld
In order to gain awareness for the new brand world "Natürlich am besten" and the new online store Nahrin.ch, KSP Krieg Schlupp Partner launched an offensive on TV for Nahrin for the first time.
In the first commercial, the new, 100 percent natural vegetable bouillon "Intenso & Puro" is promoted. Accordingly, the natural ingredients are also the main theme of the commercial. "Murmi Imfeld", responsible for vegetable quality assurance at Nahrin in Obwalden, tests the fresh carrots.
Since the beginning of March, the spot has been played out on various stations, with the deployment being continuously tracked and optimized by Mediaeffects. After the RepostioningFollowing the rebranding and the development of the imagery as well as the new packaging design, KSP is now also launching traditional advertising with Nahrin.
Responsible at Nahrin: Markus Bachmann (Head of Digital Marketing); Philipp Meier (Head of Marketing); Felix Obrist (CEO). Responsible at KSP: Barbara Sarras (text); Stephanie Waldvogel (content creation, editing); Alba Rau (art direction); Nico Hediger (graphics); Katja Klee (consulting); Uwe Schlupp (creative direction); Hastings (voice recording and sound mixing); SLGH (finishing); Ansichtsache (image editing); Myrtha Hafner, Mediaeffects (media).
