Agence Trio lays its cards on the table for Swiss Casinos

Since the entry into force of the new law on gambling in 2019, the market for online games is reserved solely for casinos established in the country. So how do you win a place in the heart of the French-speaking Swiss public, who are more used to other online platforms? Agence Trio has relied on a content strategy to increase brand awareness and trust capital among French-speaking players.

The campaign, launched in June last year, included several stages. An audience survey, the development of an editorial calendar, the adaptation and unification of existing content, the writing of blog articles in French, the creation of content for social media and the development of a visual identity for Switzerland's first online poker game.

The whole thing was accompanied by PR campaigns designed to position Swiss Casinos in various media in the region as an enlightener, demystifying a previously very closed milieu - and thus challenging its competitors. According to Agence Trio, the measures would have reached more than 2.3 million people.

Cooperation continues

The collaboration between Agence Trio and Swiss Casinos will enter the next round in early 2021 and already shows which way the wind is blowing: "Faites vos jeux, rien ne va plus!"