Content and form shows its chocolate side with Caotina

The Zurich agency Inhalt und Form has implemented a sweet digital campaign for Caotina.


For breakfast, too, it's true that what comes from the heart tastes best. Together with Caotina, the Zurich agency brought the company's new brand positioning to life and implemented a multi-stage digital campaign designed to strike directly at the heart of consumers' sweet tooth. The subjects and messages were adapted to the respective target groups so that the users can be guided through the customer journey in a way that is appropriate for the target group.

At the heart of the campaign are two commercials in which people surprise their loved ones with something they baked themselves - which is particularly popular with the help of Caotina. The two spots were adapted to all digital touchpoints through cutdowns, adjustments to the text messages and format adaptations, played out on YouTube and social media in line with the target group, and supplemented by smart display ads and rich media display ads. The foundation for the media strategy was developed by iundf Media Impact, the media agency of the iundf agency family.

The campaign has been on selected digital channels since Monday.


Responsible at Caotina: Christina Kieni Römer (Marketing & Sales Director), Christof Stulz (Marketing Manager Ovomaltine & Caotina), Michèle Rao (Brand Manager Ovomaltine & Caotina), Shadya Fasel (Digital Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Vasco Bickel (Senior Art Director), Govinda Schmidt (Graphics), Yannick Lippuner (Text/Concept), Mato Bilic (Motion Designer), Manuela Marty (Consulting), Melanie Möckli (Project Management), Marcel Bieri, Anna Gösling (iundf Media Impact); MM motion pictures (Film Production), Lukas Mäder (Director).

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