Mini and Serviceplan give winter the cold shoulder
Mini and Serviceplan Suisse ring in the cold season with a campaign for the "Mini All4" models.
Icy roads, snow-covered driveways, long johns: Winter holds many inconveniences in store for drivers - on and off the road. Those who don't want to let this stop them can look forward to a special offer: selected All4 models with a price advantage.
The All4 models are being promoted with a multichannel campaign penned by Serviceplan Suisse and developed in close cooperation with Mini Switzerland. Under the slogan "Winter? So what." a trendy contemporary is shown giving winter the cold shoulder despite frozen eyebrows and ice in his beard. Representing all the lucky ones who are on the road this winter with a MINI ALL4 all-wheel drive.
The campaign can be seen primarily on digital advertising media such as ePanels, banners and social ads. And with a special focus on classic advertising media: The man with the ice cream in his beard is also creating a good mood on posters, dealer ads, and at the POS - and anticipating what will hopefully be a really tough winter.
Responsible at Mini Switzerland: Timo Di Pardo (Director Mini), Adrian Kwasnitza (Head Marketing Mini), Fabian Schlatter (Communication Mini). Vresponsible at Serviceplan Suisse: Sidonie Bauer, Livia Küpfert (consulting), Michael Kathe (creative direction), Titian Lienhard (art direction), Peter Liptak (text), Marcin Baba (executive creative direction); Pam Hügli, Raul Serrat (overall responsibility).
