Agence Trio knocks on the right doors

The situation of undeclared domestic workers has become even more difficult during the sanitary crisis than it already was. How do you make the voices of these people, whose rights are often not respected, heard more? The awareness campaign from the Swiss Coordination Service Check aims to address this very problem. "Clean! Registered?" aims to ensure that all persons employed in the home economics sector are registered with the social insurance funds thanks to the Service Check and its simplified procedures.

The creative concept proposed by Trio is aimed at the general public by modifying the well-known expression in Switzerland "Clean, all right" into question form. The campaign includes social media measures, a website, an animation in French and German, and a broad PR operation, and puts both the quality of the work (clean!) and the status of the employee (registered?) in the foreground at a glance.

First of all, on Cheques-emploi-suisse.ch united the various regional entities of Service Check under one roof. Following a refresh of the website, a short, dynamic animation was created to convey a clear portrait of Service Check.

To draw even more attention to the important role of the Service Check, an eye-catching guerrilla campaign was launched throughout French-speaking Switzerland. Around a thousand door hangers with the campaign slogan and a QR code to visualize the animation were placed at strategically important locations - such as editorial offices, associations or administrations.