As a first step, a campaign was developed on this platform that showcases Brack.ch's wide range of products in analogue and digital form.
With the "Delivers more than you think" campaign running on TV, out-of-home and digitally, Brack.ch shows that its range has long since grown beyond the "IT & Multimedia" world and now also includes products in the "Household & Living", "Supermarket & Drugstore", "Family & Baby", "DIY & Hobby" and "Sport & Leisure" categories. The poster campaign shows over 100 products in just four subjects: From game consoles and economy peelers to wine and vibrators. The poster campaign is implemented in almost monochrome motifs, above which the signet "Delivers more than you think" is enthroned.
Range of products at a glance
Two films also humorously communicate the breadth and diversity of the product range. To support the TV sponsorships, two billboards were produced, each with an intro and outro, which pick up on the tonality of the two films. The billboards also show real-life situations, thus building a bridge to the viewer.
The new campaign has been running since Monday and will also be implemented in social media, on Brack.ch, in the environment of Brack.ch sponsorships and various other measures.
Responsible at Brack.ch: Simon Thoma (Head of Marketing); Sandrine Knechtli (Head of Brand/Media); Michael Otto (Marketing Manager Brand/Media); Ragulan Vivekananthan (Marketing Manager Brand/Media). Responsible at Compresso: Fridolin Stauffacher (overall responsibility); Luisa Weidmann, Sascha Nadtochiy (strategy/consulting); Sean Dünki (art direction); Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying); Christoff Strukamp (Creative Direction); Ramon Alder (Art Direction); Florian Bieniek (Project Management).Responsible at Markenfilm Switzerland (film production): Lars Timmermann (director); Ulrik Bentzen (cinematographer). Photo Production: Detail AG, Christian Egger.