With 18,500 farming families, IP-Suisse is one of the most important agricultural producers and sales organisations in Switzerland. For over 30 years, IP-Suisse farmers have been producing tasty food at affordable prices on their family farms in an environmentally friendly manner, taking care of animals and treating people with respect.
Together with Denner, IP-Suisse is now setting another example - 100,000 trees are to be planted annually for the climate and the environment and reforestation projects in Switzerland are to be promoted.
The new national campaign designed by Rod Kommunikation presents the reforestation initiative emotionally, visually and pointedly with a TV and cinema spot. The campaign is also flanked by posters, advertisements and targeted online and social media stories.
Responsible at IP-Suisse: Andreas Stalder, Fritz Rothen, Marcel Schenk. Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce); Pascal Trütsch (Deputy Head of Marketing Communications). Conception, creation and realisation: Rod Communication. Film Production: Markenfilm Schweiz, Andreas Bruns (director); Florian Studer (producer). Photographer: Jonathan Heyer. Online/Social Media: Brenneisentheiss communications. Media Planning: Mediatonic.