Scholz & Friends Zurich for Rivella: At home where dialect is at its best
Mit der neuen Out of Home-Kampagne setzen Rivella und seine Leadagentur Scholz & Friends Zürich die neue Markenkampagne «Wo immer dein Durst daheim ist» fort. Mit 30 individuellen Motiven zeigt das inoffizielle Schweizer Nationalgetränk, dass es sich überall dort daheim fühlt, wo es der Durst der Menschen ebenfalls ist.
Rivella's new Out of Home campaign refreshes with regional headline motifs that celebrate Switzerland's diversity and cultural characteristics, passions and activities. For example, they focus on the funniest village names, Zurich bathing areas, Lucerne's local mountain, St. Gallen culinary delights, or stir up local patriotism in the discussion about the most beautiful Swiss dialect.
The poster motifs of the new orchestrated brand presence "Wherever your thirst is at home", which Rivella launched in April on TV, online, social media, PoS, Gastro and as an on-pack promotion, among others, can currently be seen on more than 4,000 billboards, SBB Railposters and hanging boxes on public transport.
Responsible at Rivella: Thomas Warring (Chief Marketing Officer), Andri Freyenmuth (Head of Brand Management), Raphael Lingg (Senior Brand Manager), Lisa Schürmann (Brand Manager), Annika Montalenti (Senior Media & Digital Communication Manager). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Martin Stulz, Aster Loerli, David Fischer, Christian Vosshagen (Creation), Victoria Kirsch, Freyja Hablitz, Mathias Rösch, Tobias Händler (Consulting & Strategy).
