Content and form and Michel provide more freshness in life
The Zurich agency Inhalt und Form has realized a cross-media campaign for the fruit juice manufacturer Michel.
Michel's cold-pressed Pure Taste juices are designed to freshen up everyday life in a tasty and fruity way. The new on-pack promo, which developed content and form for the Swiss fruit juice expert, builds on this aspect.
With many different freshness tips, consumers are encouraged to reach for the refrigerated shelf. Fresh tips from consumers are also in demand: as part of a competition, there is a call to share their own tips for more freshness in life via a landing page. Through a collaboration with 20 Minuten, the promotion is also made palatable to readers of the daily newspaper and news platform, who are invited to participate in the contest via sponsored content. Individual freshness tips are available on the landing page Michel-win.ch to see.
The cross-media campaign is supplemented by social media ads and POS measures and has been in operation since Monday.
Responsible at Michel: Milay Racine (Intern), Rebecca Rost (Brand Manager), Matthias Weishaupt (Head of Marketing). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (CD Text), Gianin Walter (Art Director), Manuela Marty (Consulting), Bodo Nuber (Project Management).
