The Selfie-Hotel on Langstrasse has been opened
Aroma and FS Activation conceived the Selfie Hotel as a reaction to the omitted festival summer and the upcoming vacation season in Switzerland.
The national campaign "#WIRSINDZUKUNFT" aims to activate the Swiss resident population to more energy efficiency, as well as to promote the use of renewable energies in everyday life. The campaign is supported by partners from the private sector and Energy Switzerland (Swiss Federal Office of Energy). In collaboration with FS Activation, Aroma designed a sustainable and measurable live experience aimed at a young target audience.
"#Greenfestival" postponed to 2021
The festival summer is an established term in Switzerland and describes an intense and almost Mediterranean lifestyle and is at the same time highly problematic in terms of energy. The project appearance "#Greenfestival" at various festivals combines environmental awareness with positive experiences and sets incentives for the reduction of energy consumption.
The "Very Ecological Person-Lounge" is the center of the concept. From sustainable overnight accommodations, waste separation and recycling, to the appealing staging as well as the catering offer: The VEP Lounge emotionalizes the sustainable lifestyle. With the "#Greenfestival" charter, the organizers are also held accountable. With organizational and technical measures, for example, the proportion of fossil energy consumption is to be reduced by 15 percent.
Due to the event ban issued in March, the project planned for summer 2020 will be postponed.
Summer 2020: Experience missing events in selfie hotel
As a reaction to the omission of the festival summer and the upcoming vacation season in Switzerland, Aroma and FS Activation unceremoniously conceived the Selfie Hotel. The young audience is offered an eventful place-to-be in the redesigned 25 Hours Hotel on Langstrasse in Zurich. On two floors and in different, spectacular rooms, they can pose for the perfect selfie.
For example, visitors can gaze into infinity, take a colorful bath without getting wet, stand on the observation deck above a melting glacier, lie on the beach or look down on the earth from space. The Selfie Hotel invites visitors to engage with the themes and messages of climate protection and energy efficiency.
As of now, on the platform Selfiehotel.ch Time slots can be booked. The temporary pop-up experience will be open from July 2 to August 30, Monday through Sunday from noon to 10 p.m.
