Karling shows for Migros Bank that a personal loan is not a mullet
Karling realized a campaign for personal loans for Migros Bank - with eye-catching images and intentional embarrassment potential.
More than a third of all people in Switzerland have already taken out a personal loan. But unlike borrowing money by mortgage, people rarely talk about personal loans in everyday life. It seems as if people are embarrassed by this topic. Yet a personal loan is a good choice in many cases. Migros Bank, with an interest rate starting from 4.7%, has good conditions and a serious lending policy. You are welcome to talk about this with others.
For the new campaign, Karling thematizes the feeling of embarrassment in a humorous way. Thus, subjects were created showing people with typical styles and hairstyles from the 80s and 90s, which can be laughed at today. The eye-catching subjects are used on various advertising materials.
Responsible at Migros Bank: Oli Estermann, Michel Binder. Responsible at KarlingRolf Helfenstein, Corinne Stocker, Daniel Serrano, Patrick Suter, Loredana Boni. Production: Photoby. Photography: Kasia Bielska.
