Erdmannpeisker designs crispy posters for Dar-Vida
The Biel-based agency Erdmannpeisker has developed two eye-catching motifs for the launch of the latest product innovation from Hug.
"Dar-Vida crispy" are crackers based on hummus and lentils. Dar-Vida is thus once again expanding its product range and for the first time also offering gluten-free snack products.
The two motifs are intended to put the new product in the spotlight and will be displayed on billboards around the sales outlets. In addition, nationwide samplings are planned for the fall.
Responsible at Hug: Karin Strik (Head of Brand and Product Management Dar-Vida); Mike de Bever (Head of Consumer Marketing); Bruno Winiger (Head of Retail). Responsible at Erdmannpeisker: Gabriel Peisker (creative direction); Jenny Ziörjen (art direction); Urs Zwyssig (text); Selina Helbling (consulting). Media planning: Mediaschneider.
