Heads communicates for the Zurich museums
On Monday, Zurich's museums also open their doors again. The agency Heads Corporate Branding wants to fuel the associated (pre-)joy with an announcement campaign.
In a pitch for the new image of the Zurich Museums Association, the Zurich agency came out on top. The new image will be on display in the summer. In addition to the numerous museum visitors, the new appearance should also increasingly appeal to a younger audience, which at the moment is more likely to find its way into the exhibition rooms during the successful "Long Night of the Museums".
Reopening after lockdown
On short notice, Heads has now been hired to communicate museum openings after the lockdown as well. How important the missing culture is to the population is shown by a study published on Thursday by Tages-Anzeiger and GDi Gottlieb Duttweiler Institute: What is missed most is meeting friends and relatives (81%), but the second most missed by Zurich residents is cultural events (50%). So it's good that the first museums are opening their doors on Monday.
The subjects will appear in the coming days in Tages-Anzeiger and in the NZZ, on Zurich cultural billboards, and on social media.
