Feldschlösschen and Beem launch interactive TV campaign
Feldschlösschen launches the first interactive TV campaign together with Beem. Until April 12, viewers can interact with the TV spot for the new Feldschlösschen 1876 lager.
After posters, cinema, TV sponsoring and the 20-minute boxes, a classic TV campaign with Beem now also has an on-top option and thus a new function. By means of "Audio Content Recognition" technology, viewers can get content directly from the TV screen to their cell phone.
The interactive TV spot for the new Feldschlösschen 1876 lager will be broadcast daily until April 12 in the evening program on SRF zwei and the German private stations ProSieben and Sat.1. Beem Signage integrated into the spot provides information about the interaction option. Depending on the TV station, different content is played out. This means that viewers can either take part in a promotion or find out more about the new lager.
All those who have either manually activated the Beem function in the apps of 20 Minuten or Bluewin or downloaded the Beem app can interact with the TV spot. When the spot is aired, the app must be opened, and a Beem banner appears in the newsfeed indicating that Beem-enabled content has been found. Tapping the banner opens the Beem platform with the corresponding content.
