Planet develops brand architecture for BZLU Educational Center Lucerne
The three Lucerne technical colleges HFT Luzern, HFW Luzern and Seitz Handels- und Kaderschule are merging. The owner-managed agency Planet developed the brand architecture for this.
The three technical schools now appear on the education market under the umbrella brand BZLU Bildungszentrum Luzern. The Lucerne agency develops the brand architecture and the individual brand presences of the umbrella brand and its subbrands.
Diagonal as a design element
The dominant design element is the diagonal line, which represents the claim "Education of the next generation. It runs through the individual brands and their visual worlds. By means of independent color worlds, the training centers differentiate themselves and position themselves uniquely in their sector.
Announcement on means of transport
So far, the appearance has been implemented on the websites of Bzlu.ch, Hfw-luzern.ch, and various print products. The merger is currently being announced on public transport in the greater Lucerne area. The rebranding will be completed in summer 2020.
Responsible at BZLU: Sarah Rüedi (Brand / Design Management); Patrick Rüedi (Director); Lukas Keiser (Principal), Rob den Otter (Head of Marketing). Responsible at Planet: Daniela Schmid (Creative Direction); Manuel Alonso (Graphics).
