Planet develops brand architecture for BZLU Educational Center Lucerne

The three Lucerne technical colleges HFT Luzern, HFW Luzern and Seitz Handels- und Kaderschule are merging. The owner-managed agency Planet has developed the brand architecture for this.


The three technical schools now appear on the education market under the umbrella brand BZLU Bildungszentrum Luzern. The Lucerne agency is developing the brand architecture and the individual brand presences of the umbrella brand and its subbrands.


Diagonal as a design element

The diagonal, which stands for the claim "Education of the next generation", is the dominant design element. It runs through the individual brands and their visual worlds. By means of independent colour worlds, the training centres differentiate themselves and position themselves uniquely in their sector.


Announcement on means of transport

So far, the image has been implemented on the websites of, and various print products. The merger is currently being announced on public transport in the greater Lucerne area. The rebranding will be completed in summer 2020.

Responsible at BZLU: Sarah Rüedi (Brand / Design Management); Patrick Rüedi (Director); Lukas Keiser (Headmaster), Rob den Otter (Head of Marketing). Responsible at Planet: Daniela Schmid (Creative Direction); Manuel Alonso (Graphics).

(Visited 49 times, 1 visits today)

More articles on the topic