Matchcom develops marketing campaign for Baden commercial building Duplex
CBRE Switzerland has commissioned Matchcom to develop a real estate campaign for the Duplex Baden commercial building, which is currently being renovated and prepared for the future. To this end, the property brand was sharpened, the communication concept developed and the campaign launched.
The website takes center stage Duplex-baden.ch with a space configurator. Based on the information provided, this presents the rental spaces that best suit the request. Visually, the campaign is designed to impress with modern, bold color spaces - in line with the claim "Work - Share - Experience".
Visitors to the website can experience the spatial ideas: while an empty office with an extended basic layout can be seen on one side, the fully furnished office appears with a swipe to the left. When designing the 360-degree panoramic tour, everything from pictures and lighting to plants and a stylishly furnished lounge was integrated. Accompanying measures include the marketing brochure, on-site communication, digital measures and Google Ads campaigns.
As part of the communication campaign, Matchcom is also developing the building's design aesthetics in, on and around Duplex. The aim is to match these perfectly to the identity of the building, the architecture and the actual task of the signage - to create clarity.
Responsible at CBRE SwitzerlandMaurice Jnglin. Responsible at MatchcomChristian Staub, Sumaia Youssef.
