Notch Interactive shows children's drawings that get under your skin

Around 420 million children worldwide are growing up in crisis areas. Many suffer severe trauma. This year's SOS Children's Villages awareness campaign documents this at first hand, providing an authentic insight into the world of children scarred by war.

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The children's drawings, which were created as part of a trauma drawing therapy in the SOS Children's Village Saboura in Syria, also bear witness to the horror of war. In them, the children process terrible experiences of war.

SOS Children's Villages accompanies these children on site with trusted psychologists and supports them in overcoming their traumas. With the help of trauma drawing therapy, the children learn to express their experiences and fears and gradually find new courage to face life. Today, thanks to this help, the children are also drawing more hopeful pictures again:

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Such images make Derya Kilic feel positive. She is responsible for Digital & Marketing at SOS Children's Villages Switzerland: "The children, some of whom know nothing but war and destruction, can confide in their caregivers and talk about the past. This shows how progressive our work is."

The drawings and the conversations are at the heart of the campaign. Through this authentic and highly emotional content, the donation purpose gets a face.

The nationwide campaign is accompanied by digital and print advertising as well as out-of-home measures. Since the start of the campaign on November 4, 2019, the touching stories have also been accompanied by a media cooperation with 20 minutes supported. Notch Interactive is responsible for the optimal orchestration of all analog and digital measures. Among other things, also the campaign-specific Donation form and the individual children's reports, for example the story of Azzam.
  

The nationwide campaign is accompanied by digital and print advertising as well as out-of-home measures. Since the start of the campaign on November 4, 2019, the touching stories have also been accompanied by a media cooperation with 20 minutes supported. Notch Interactive is responsible for the optimal orchestration of all analog and digital measures. Among other things, also the campaign-specific Donation form and the individual children's reports, for example the story of Azzam.

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Responsible at SOS Children's Villages Switzerland: Derya Kilic (Lead Digital & Marketing), Melanie Burzlaff (Customer Lifecycle Manager). Responsible at Notch Interactive: Peter van der Touw (overall responsibility); Sascha Fanetti (creative direction); Nina Martens, Marco Klein (art direction, motion design/editing); Kelsang Kope, Sarah Pietrasanta (text); Simona Maiolo, Marisa Kübler, Roger Oberholzer (consulting, strategy); Jürg Schaeppi, Nils Mäder (UX/UI design). Other partners: Simon Huber (DOP, cut). Technological implementation: What.digital. Production: Gremper. Media: Ace2Ace Outdoor Media ag, Converto, SAFI.

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