Notch Interactive shows children's drawings that get under your skin

The children's drawings, which were created as part of a trauma drawing therapy in the SOS Children's Village Saboura in Syria, also bear witness to the horror of war. In them, the children process terrible war experiences.

SOS Children's Village accompanies these children on site with trusted psychologists and supports them in overcoming their traumas. With the help of trauma drawing therapy, the children learn to express their experiences and fears and gradually find new courage to face life. Today, thanks to this help, the children are also drawing more hopeful pictures again:

Such images make Derya Kilic feel positive. She is responsible for Digital & Marketing at SOS Children's Villages Switzerland: "The children, some of whom know nothing but war and destruction, can confide in their caregivers and talk about the past. That shows how progressive our work is."

The drawings and the conversations are at the heart of the campaign. This authentic and highly emotional content gives the donation cause a face.

The nationwide campaign is accompanied by digital and print advertising as well as out-of-home measures. The touching stories are also supported since the campaign launch, on November 4, 2019, by a media cooperation with 20 minutes supported. Notch Interactive is responsible for the optimal orchestration of all analog and digital measures. Among other things, also the campaign-specific Donation form and the individual children's reports, such as the story of Azzam.
  

The nationwide campaign is accompanied by digital and print advertising as well as out-of-home measures. The touching stories are also supported since the campaign launch, on November 4, 2019, by a media cooperation with 20 minutes supported. Notch Interactive is responsible for the optimal orchestration of all analog and digital measures. Among other things, also the campaign-specific Donation form and the individual children's reports, such as the story of Azzam.