Foundry launches compliment campaign for Flaconi
Flaconi is repositioning itself. Foundry has launched a campaign for the online perfumery - and thus started a compliment campaign.
The agency, based in Berlin and Zurich, worked with Flaconi to develop a new strategic brand positioning to drive brand sharpening and rapid, sustainable growth.
With #Empoweringbeauty, Flaconi wants to empower all people in their beauty and build a deeper and emotional relationship with customers. That the awareness of one's own beauty is the focus is to be underlined by the claim "Find your beauty. Everyday." underlines this. "Our mission is to help people discover their own beauty every day - to be true to themselves and express their self-confidence," says Sacha Moser, CEO at Foundry.
To achieve maximum awareness, a 360-degree campaign was created. The centerpiece of the campaign is a TV spot conceived by Foundry and produced by It's us Media, which will be broadcast immediately in Germany and Austria. The spot is accompanied by the song "Look in the mirror," composed for Flaconi and sung by Caroline Marquard, daughter of Swiss media entrepreneur Jürg Marquard. In addition to TV, the campaign also includes numerous out-of-home measures such as moving displays, giant billboards, print and online ads, as well as accompanying PR and social media measures.
