Matchcom and Schüwo Park start the winter season
In preparation for the winter season of the Schüwo Park in Wohlen, Matchcom has realized a campaign. The concept behind it is designed for the long term.
As the basis for the winter campaign, the agency developed a key visual designed to appeal equally to field hockey fans and ice princesses. In addition, a 15-second radio spot was developed.
For the season opening, a two-meter tall air penguin will be used as a mascot. On November 22, an ice disco will also be held at Schüwo Park. The agency has also created a motif for this and coordinated it with the current communication.
The campaign runs on all channels in the Wohlen Freiamt region. The communications mix relied heavily on owned media such as screens in the in-house bistro in the park, posters on site, website, newsletter, and social media. These means were supplemented by local paid media: Advertisements, billboards, radio, Facebook and Instagram campaign as well as a scattering in Wohlen and the surrounding area.
Responsible at Schüwo Park: Christian Meier. Responsible at Matchom: Kim Dietschwiler, Christian Staub.
