As a basis for the winter campaign, the agency developed a key visual that should appeal to hockey fans and ice princesses alike. In addition, a 15-second radio spot was developed.
For the season opening, a two-metre tall air penguin will be used as a mascot. On 22 November, an ice disco will also be held in Schüwo Park. The agency has also created a motif for this and coordinated it with the current communication.
The campaign runs on all channels in the Wohlen Freiamt region. In the communication mix, a strong focus was placed on owned media such as screens in the in-house bistro in the park, posters on site, website, newsletter and social media. These means were supplemented by local paid media: Advertisements, posters, radio, Facebook and Instagram campaign as well as a scattering in Wohlen and the surrounding area.
Responsible at Schüwo Park: Christian Meier. Responsible for Matchom: Kim Dietschwiler, Christian Staub.