At Hiltl, no animal has to lose its life even during the hunting season

According to Guinness World Records, Hiltl in Zurich is the oldest vegetarian restaurant in the world. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl, the fourth generation of the family to do so. The former "Wurzelbunker" has become a hybrid establishment with a serviced restaurant, buffet, club, cooking studio, academy, catering and events. Hiltl has also opened various new locations in recent years. 

Since 2006, Ruf Lanz as lead agency has ensured that the Hiltl brand remains on everyone's lips, and not just in culinary terms - with campaigns that have won numerous awards. The Art Directors Club Switzerland honored the long-standing campaign for its creative consistency with the Evergreen Award.
 
The current campaign during the hunting season gets to the heart of the attitude that unites all Hiltl products: Enjoyment is never at the expense of the animals. This is demonstrated by means of typical hunting scenes in which the focus is not on the animal - but on appetizing salads, fruit, fruit or edible mushrooms in their surroundings. In this way, it is possible to combine both in one picture: what is fresh on the table at Hiltl. And what is spared at Hiltl.
 
The campaign will be used during the hunting season on advertisements, posters, postcards, at the POS and in social media.