"Üseri WIGA, üsers EWB": Festland brings a "we" feeling to EW Buchs' live marketing
"Üseri Region, üseri Lüüt, üseri Power": This is the leitmotif of the exhibition concept of the Electricity and Water Works of the City of Buchs (EWB) at WIGA 2019, the leading industrial and commercial exhibition in the Werdenberg region.
The focus of the appearance, which was created by Festland and realized by Haas Werbemanufaktur, is the special bond between the utility company and its customers. The eye-catchers are life-size figures of people from Buchs, who convey the EWB's range of services with striking messages and personal stories. You can find out more at the exhibition bar ("üsere Chat-Room"), where you can get personal advice from the EWB team. At the photo booth, visitors to the trade fair also have the opportunity to immortalize their visit on selfies and share them on social media with the hashtag #üseriWIGA.
The exhibition stand is an integral part of the new brand design, which was also created by Festland. The brand presence on social media and the accompanying sales promotion for the WIGA were also designed by EWB in collaboration with the agency from Eastern Switzerland.
