Futurelite develops new advertising campaign for Amorana
Amorana is "digital marketer of the year 2019". Now the online retailer wants to follow up with a campaign developed by Futurelite. Together, they let couples fly.
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In this campaign, the agency is deliberately avoiding erotic content. The Amorana slap will also no longer be handed out until mid-2020.
Because this time the focus should be on the emotional experience, and couples who rediscover themselves and their highlights.
The fantasy world was developed in various color schemes. Four main films serve as the campaign's umbrella. In addition, around 30 adaptations for product- and channel-specific communication will follow.
The national campaign can be seen on TV, online and on posters.
Responsible at Amorana: Lukas Speiser (CEO); Alan Frei (CMO); Irina Gorina (Creative Director). Responsible at Futurelite: Claudio Catrambone (overall responsibility); Svenja Hässig (agency producer); Mario Hipleh (text & concept); Elly Scheibe (junior consultant); Bubbles&Sons (film).
