Franz&René relegates paper to the archive for Groupe Mutuel
Anlässlich des Relaunchs der Mobile App ihres Kunden Groupe Mutuel verbannt die Berner Agentur Franz&René das Papier ins Archiv.
At Groupe Mutuel, cluttered filing cabinets are a thing of the past. With the app, the health insurer enables its customers to scan bills, access their deductible in real time, and contact their advisors.
The campaign was deliberately kept visually simple and works digitally as well as for print. For the production, a film technique was used that combines analog and CGI.
The film, produced in different variants according to the intended use, will be scattered in national media starting this week as a TV tag-on, Instagram story, video tutorial on social media, and as a display and OLV campaign on the main online platforms.
The visuals also work in print and are distributed in targeted print media as well as a mailing insert in owned media to all Groupe Mutuel policyholders towards the end of the summer.
Responsible at Groupe MutuelSerge Grand (Head of Advertising & Sponsoring); Stéphane Andenmatten (Directeur adjoint Responsable Marché). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction), Cristina Mollard (Senior Consultant); Yoann Cosson (Creative Direction); Gianluca Terzini (Art Director); Sven Jungo, Aline Windler (Graphic Designer). Production Film & Print: Analog/digital (production); Televisor (film & CGI).
