KSP for Sherpa Tensing: Made for outdoors
For Sherpa Tensing's anniversary year in 2019, KSP Krieg Schlupp Partner was commissioned by Steinfels Swiss to revamp the appearance of the traditional Swiss brand.
The new claim "Made for outdoors" is intended to appeal to people who like to spend a lot of time outdoors in all seasons. And who want to enjoy nature carefree with sun protection from Sherpa Tensing.
The brand world is therefore less cosmetic and beauty-oriented like that of the competitors, but category-untypical rather in the look of an outdoor brand.
The first shoot took place last summer at Lake Cresta to capture exactly this leisure lifestyle in the Swiss mountains.
The history of the brand with its namesake Tensing Norgay, who together with Sir Edmund Hillary succeeded in the first ascent of Mount Everest, is also being retold by KSP and integrated into the new brand world: "Sun protection. Swiss made. Since 1954."
The new brand world will be used in traditional advertising, at POS, on the website and in the new social media presence.
Responsible at Steinfels Swiss: Diana Weber Bergqvist (Marketing Manager); Christian Koch (CEO). Responsible at KSP: Anita Kummer, Uwe Schlupp (creative direction); Florence Schaffter, Melodi Selina (graphics); Jürg Waeber (text); Harry Zogg, Caroline; Gölder,Tiffany Gaggia (consulting); Andreas Gemperle (photos); Lorenz Wahl (image editing).
