Christa Rigozzi presents "La Dolce Vita" for Ascona-Locarno

When the last patches of snow are melting in large parts of Switzerland and the first crocuses are rising from the ground, the camelias are already blooming in Locarno and the terraces on the piazza in Ascona invite you to soak up the sun. Enjoying, smelling and relaxing are important keywords for the next Swiss-wide vacation campaign. The popular destination with its famous sights and international festivals also impresses with its warm hospitality. Eating polenta together with locals at the stone table and toasting with a Boccalino and musing on the coziness - as is well known, this is best done in one of Ticino's numerous grotti.

With charm and wit, she is the face of the vacation destination Ascona-Locarno: Christa Rigozzi. This is already the third national campaign with the ex-Miss Switzerland. She has established herself as an influencer and her commitment as a testimonial for the region is warm and authentic. It is precisely these strengths that are highlighted in the new campaign. The focus is on the winning Padrone Pietro. He greets his guests, serves the food, does everything himself and sees himself as the inventor of La Dolce Vita. Everything is believable until Christa comes out of the steaming kitchen in her cooking apron. Pietro is definitely a stroke of luck for the campaign. With him, the Chur-based agency Skipp Communications has found the ideal padrone for the film scene in the picturesque Grotto ob Ascona-Locarno.

Eating, drinking, chatting, enjoying the sun and the lake - La Dolce Vita, that's what the Ascona-Locarno region stands for like no other. That is why it emphasizes these unique advantages in the new campaign. The focus is also deliberately on shorter stays, as a time-out from everyday life. With her seven golden rules of enjoyment, Christa Rigozzi also reminds those at home of the advantages of life in the sunny region with a wink. This addresses the main market of the vacation destination: Three quarters of all overnight guests come from Switzerland. Ascona-Locarno is and remains the ideal place for relaxation and enjoyment for many people in the centers of Zurich, Lucerne and Basel.

Benjamin Frizzi, Marketing Director at Ascona-Locarno Tourism: "Our guests rave about the good food, our grotti, gelati and gazosa, the friendly hosts and the magnificent landscape. That's exactly what we are masters of and that's why we are dedicating the new campaign to our core competence: La Dolce Vita. In addition to being the sunny region, we also want to be the friendly inn of Switzerland."