KSP uses a new advertising format for the new Volkswagen generation
A special eye-catcher: For the first time, it is possible at NZZ am Sonntag to occupy the entire wrapping as advertising space. This new form of advertising is offered very selectively by NZZ am Sonntag. KSP and AMAG Volkswagen used it on Sunday to present the new generation of Volkswagen.
The focus is on the two new models VW Touareg and VW Arteon, whose technological innovations are presented with emotional images and short texts. For both, the readership of the NZZ am Sonntag represents the perfect target group.
Responsible at AMAG Volkswagen: Peter Schmid (Brand Director Volkswagen); Giselle Vaugne (Head of Marketing Volkswagen); Melanie Felder (Teamleader Marketing Communication Volkswagen). Responsible at KSP: Benny Goldstein (creative direction); Michelle Mancina, Florian Kech (graphics); Daniel Zehnder (text); Franziska Saxer, Nina Stebler, Stéphanie Tschanz (consulting); Noemi Rubera (DTP); Craft367 (production); Ansichtsache (image editing). Responsible at Mediacom: Niels Keil (consulting manager), Svetlana Savatic (consulting). Responsible at NZZ: Arne Bergmann (Head of Advertising Market Zurich).
