Slam poetry in everyday life
Thjnk Zurich launches a new image and product campaign for Valiant Bank.
For several years, Valiant has been advertising with the claim "We are simply bank". On November 5, the new campaign will be launched with TV commercials and online advertising on Instagram and YouTube, among others.
The new appearance puts Valiant's customer-focused orientation even more at the center. Complementing the brand message, the second phase provides proof of the brand promise of simplicity - with services such as online account opening, the Hypo-Check or the Business Sets for SMEs and self-employed persons.
Valiant is the bank for people who want to deal with banking issues as little as possible because their days are already full enough. The TV spot therefore shows the normal madness of everyday life of people who are in the middle of life and for whom simple tools and the uncomplicated dealings of a financial partner are crucial. The whole thing is accompanied by a poetry slam about stressful everyday life. The rhythm of the film is determined solely by the word art of the slam poet and minimal sound design. In the end, everything culminates in the campaign sentence "You can't fit a complicated bank into a full day. - Valiant. We are simply bank."
Two versions were specially produced for German and French-speaking Switzerland. The poetry slammer Jo ël Perrin could be won for the German version. The French version is spoken by Pablo Michellod.
Responsible at Valiant: Thomas Ulrich (Head of Communications), Benjamin Krebs (Head of Marketing Communications), Bettina Ammann (Senior Project Manager Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Pablo Schencke (Creative Direction), Lukas Frischknecht, Coco Hess (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier (Project Management), Gordon Nemitz (GF Strategy), Cat Ruythinx (Texte français). Responsible at Stories: Christian Aeby (Director), Peter Meyer (DOP), Yves Bollag (Executive Producer), Stefanie Bereiter (Line Producer), Sam Sneade (Editor), Billy Bains (Postproduction Producer), Jingle Jungle (Sound).
