New Love Life campaign: Rod turns condoms into winning tickets
If you protect yourself with a condom during sex, you've already won. The new Love Life campaign "Join in and win" developed by Rod Kommunikation accentuates this basic idea and transforms Love Life into the world's first safer sex competition.
For more than 30 years, Love Life and the Federal Office of Public Health have been reminding people living in Switzerland about the condom. "Join in and win" stages the still-valid prevention message "Protect yourself during sex" in an unseen way and, for the first time in Love Life's history, rewards people who use a condom.
Anyone who protects themselves during sex with one of over 400,000 campaign condoms will find a code on the packaging and, with a little luck, win one of over 3,500 attractive prizes. Flat screens, a mini ping-pong table, cameras, clothes, snowboards, lawn mowers, furniture, a ride on a monster truck and much more are designed to convey the message "protected sex is more attractive than unprotected sex" to the sexually active population and deliver the chance to climax after climax.
On the campaign website Lovelife.ch users find out whether they are among the lucky winners. At the same time, they are made aware of the Safer Sex Check. The online tool provides personalized and up-to-date recommendations for safer sex based on information such as sexual preference, number of sexual partners and preferred practices.
In summer and fall, the campaign condoms are distributed by sampling teams at highly frequented locations such as festivals, bars, clubs or even swimming pools. In addition, the protective winning tickets can also be obtained at the counseling centers of Aids Hilfe Schweiz and the centers of Sexual Health Switzerland. Three seductive online spots humorously highlight the prizes to be won and reinforce the prevention message on digital platforms such as YouTube, Facebook or Instagram. Broad poster coverage and various online measures ensure a comprehensive and noticeable Love Life campaign.
The prizes are provided free of charge to the FOPH by a wide variety of companies operating in Switzerland. The sponsors are visible in the campaign according to the equivalent value of the prizes. The list of prize sponsors is constantly being expanded. Interested companies can contact Rod at any time (hello@rod.ag).
Responsible at the FOPH: Adrian Kammer (Head of Health Information and Campaigns Section); Norina Schwendener, Jolanda Heller (Project Management Health Information and Campaigns); Simone Eigenmann (Head of Prevention and Promotion Section); Sirkka Mullis (Research Associate). Responsible agency: Rod Communication, Zurich. Movies: Director: David Constantin; Production: Shining Pictures, Sophie Toth: DOP: Michael Saxer ; Casting: All_Unit / Deebeephunky Talent Agency; Sound: JingleJungle; Music: Great Garbo Library. Photographer: Julien Vonier; Image editing: Nora Fehr. Animation: Space Glider. Digital advertising media: Online production: 316tn interactive. Media: Mediaschneider.
