Tutti.ch raffles a real hearse for Halloween
An unusual competition is currently being held by the classifieds portal Tutti.ch. A title for a coffin nail ad is being sought. The prizes are a hearse or a cash prize. Just under 800 title suggestions have already been submitted.
Since a younger generation in particular is becoming increasingly enthusiastic about Halloween, the classifieds portal Tutti.ch has launched a competition. Participants are given the opportunity to give free rein to their linguistic creativity and win an exceptional prize in the process.
On the website Halloween.tutti.ch participants can write an original title for a coffin nail ad in a maximum of 90 characters. The best headline will be selected by the Tutti.ch jury and placed in a print ad.
Trick or treat? Majority chooses the hearse
Each participant can decide whether to use the real Hearse or would like to win the prize money of 999 francs. Among the first 800 participants in the contest, the vast majority go for the hearse. "There seems to be a lot of interest in this particular vehicle. Accordingly, our users share the humor desired for this campaign," comments Nadine Buchschacher, Senior Marketing Manager at Tutti.ch, on the positive response to the contest. Among the entries, the first favorites are already: "Sargnägel. The latest craze", "Coffin nails. Single, looking for relationship on the wrong track" or "Coffin nails. So that your mother-in-law stays where she is".
Halloween fans can still participate and submit their suggestion on the site until 31.10.2017. The campaign was created in-house in collaboration with external freelancer Andreas Mädler, as Tutti.ch explains in response to an inquiry from Werbewoche. (hae/pd)
