Donald Trump - constructive for once
In the latest campaign for Haus Konstruktiv, Ruf Lanz shows the current US president in an unusually constructive way.
The Museum Haus Konstruktiv is the leading institution for constructive, concrete and conceptual art in Switzerland. Influenced by the achievements of the Zurich Concretists around Max Bill, Richard Paul Lohse, Camille Graeser and Verena Loewensberg in the 1930s to 1950s, this art form is now an indispensable part of the modernist map.
Ruf Lanz has been promoting the museum for two years. The trenchant campaigns have won multiple awards nationally and internationally, including at ADC Switzerland, Edi, ADC of Europe, the Epica Award and Cannes.
Now the creative agency is responsible for another appearance. For once, it shows Donald Trump in a constructive light. For this purpose, the polarizing U.S. president was reduced to surfaces, colors and shapes. Entirely in the spirit of the constructive-concrete art movement.
The client and the agency are thus remaining true to their strategy of drawing the attention of broader sections of the population to Museum Haus Konstruktiv - and not just art insiders who flock to the temples of culture anyway. The constructive Donald Trump can be seen in full-page advertisements, on posters and in various online applications, and is also displayed as a postcard in the museum.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Curator), Andreas Durisch (President of the Foundation Board), Flurina Ribi Forster (Press & Public Relations). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Catherine Martin (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Linda Egloff (Consulting). Illustration: Catherine Martin.
