The business of leisure

In a highly competitive market, SBB and its public transport partners are holding their own successfully - also thanks to the leisure campaign created by Contexta, which will enter the next round this fall.


When someone takes a trip on public transport, they're in for a treat - especially in Switzerland. Bern-based communications agency Contexta dramatizes this in the current leisure campaign for its long-standing client SBB. The campaign with the eye-catching roller coaster subjects was launched in 2016. Since then, selected experiences and offers such as the travel pass or the Day Pass Plus have been cross-medially and successfully advertised at regular intervals.

This fall, the next round will start with a new spot and new subjects. The aim is to whet people's appetites for Switzerland as an adventure destination, to encourage them to get out into nature and really enjoy the golden Swiss autumn. The numerous adventure tips on provide inspiration. The attractive public transport offers provide the impetus. A recipe for success that SBB and its public transport partners intend to stick to in the future.


Responsible at SBB: Reto Meissner (Head of Marketing Communications), Jasmin Stadelmann (Communications Manager), Franziska Pasqua (Media). Responsible agency: Contexta. Production: Stories. Directed by: Michael Fueter. Sound/Music: Spacetrain; Photo: Jonathan Heyer. Image processing: Rohner Retouche/Flaeck.

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