The snacks that you can not miss - unlike the Internet.
Chocolat Frey's new campaign, created by Leo Burnett, gives you reason to take small digital breaks more often. Because the one thing you can't afford to miss are the snacks from Frey.
Chocolat Frey previously promoted all its products together under the umbrella of "Switzerland's most popular chocolate". Now there is a further platform to the established umbrella, which forms a communicative bracket for Frey's Choco Snacks. To make these palatable to a younger target group, Leo Burnett has developed a campaign and its own look.
The basic idea: We live in an age of being online all the time. Much of what we watch is not really relevant. We all know that, but we're still glued to our smartphones - for fear of missing something. The snacks from Chocolat Frey give us reason to treat ourselves more often to small digital breaks that taste great. Campaign claim: Miss out on something again. But don't miss the snacks from Frey.
At the heart of the campaign are nine videos. All of them play with particularly unspectacular Internet finds from genres such as cat videos, pranks, or fails, of which there are hundreds of thousands online. Online content that, in its glorious redundancy, is the best advertisement for putting away your smartphone more often and devoting yourself to Frey's snacks instead.The packaging elements of the focus products form a visual bracket. This gives the campaign an independent style and high recognition value.
From September 17, the campaign can be seen on various online advertising media, rail posters, advertisements, in cinemas, at POS, and on the Chocolat Frey website. The website also features a game about the Crunchy Clouds, in which participants can win shopping vouchers.
Responsible at the Federation of Migros Cooperatives: Roman Reichelt (Head of Marketing Communications Directorate), Nadine Hess (Head of Brand Management & Product Range Profiling), Alexander Herrmann (Head of Product Range Profiling), David Wallmer (Project Manager Product Range Profiling), Manuel Schmid (Trainee Marketing Communications), Marlon Chng (Project Manager Digital Communications), Christian Keller (Project Manager Media). Responsible at Leo Burnett Switzerland: Martin Stulz (ECD), David Fischer (CD), Barbara Hartmann, Ilija Gautschi (Art Direction), Franziska Pennington (Text), Michael Gassler, Elisa Stahel, Lara Cavelti, Gioia Matys (Consulting), Suzana Kovacevic (Art Buying). Film production: Plan B Film; Director: Dennis Ledergerber; Producer: Jessica Sonderegger. Website: Aperto. Ad Game: Deepblue Networks.
