The House stages launch campaign for ZKB Twint
ZKB Twint turns every smartphone into a digital wallet - and thus even smarter. The House stages the mobile payment app of the Zürcher Kantonalbank in a comprehensive launch campaign and also handles media planning.
Zürcher Kantonalbank became the first bank in Switzerland to offer the Twint mobile payment app in April. The new payment solution and its advantages over conventional payment methods are to be introduced to the bank's customers via all channels.
The House created five subjects for three representative use cases (POS, peer-to-peer and online shopping) and implemented them in various media. Static subjects and films were developed for ePanels, OoH, POS posters, advertisements, display ads and numerous other digital advertising media.
It shows the use of ZKB Twint in the trend store, at the festival and in the living room, as well as in the neighborhood store and the restaurant. The individual advertising media are played out in all channels according to the target group.
Responsible at Zürcher Kantonalbank: Roland Aepli (Project Manager Marketing), Catherine Scheitlin (Project Manager Advertising & Design), Alexandra Rahm (Project Manager eMarketing), Michelle Mehr (Junior Art Director). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director), Roger Dobmann (Senior Art Director), Carolin Widemann (Art Director), Stephan Suter (Media Director), Verena Hofmann (Media), Luzian Storrer (Media), Nadine Vasella (Senior Consulting), Nico Podgorny (Director Consulting). Photo and film: Jonathan Heyer. Production: All in Production. Grading: South-t. Sound: JingleJungle. Image processing: AschmannKlauser.
